Brand &
Creative
A clear position, recognisable identity and campaign creative that gives people a reason to choose you.
Positioning · Identity · Campaigns
Your enquiry is in. Let’s build on it.
You’ve made the first move.
Now see the potential.
You bring the expertise. We help you find the customers. Explore what a consistent flow of qualified leads could mean for your business.
A clearer picture of your next stage of growth. In about a minute.
Maintain Media. Built for momentum.
A full-service marketing agency in Brisbane, Australia.
One connected team
Brand, performance, content and web.
A focus on real customers
From the first enquiry to the work you win.
Put some numbers behind the opportunity
What could more leads
mean for your business?
Start with an example. Make it yours. Adjust the numbers to see how leads, sales and costs work together.
Lead-to-ROI calculator
Monthly estimate · AUDYour potential in a month
$15,000
Estimated new-customer revenue
- Leads generated
- 60
- New customers
- 15
- Revenue / ad spend
- 5×
- Cost per customer*
- $200
$4,500
Return after modelled costs
150%
Marketing ROI
At 50% gross margin, less $3,000 ad spend and $0 other marketing costs. Before overheads and tax.
Let’s talk through my numbers (opens contact page in a new tab)Our guarantee: Get 10–20 extra leads in your first 30 days, or it’s free.
About these calculator estimates.The figures above are illustrative, including lead volume, revenue and ROI. They depend on the assumptions you enter and do not set the terms of our lead generation guarantee. This model assumes the resulting sales occur in the same month. Actual returns and timing will vary.
How we calculate your estimate
Leads = ad spend ÷ cost per lead.
Customers = leads × conversion rate.
Revenue = customers × first-sale value.
Gross profit = revenue × gross margin.
Return after modelled costs = gross profit − ad spend − other marketing costs.
Marketing ROI = return after modelled costs ÷ total marketing costs × 100.
Revenue / ad spend (ROAS) = revenue ÷ ad spend. This is a revenue ratio, not profit.
*Cost per customer = (ad spend + other marketing costs) ÷ customers.
Break-even customers = total marketing costs ÷ gross profit per customer, rounded up to a whole customer.
Maximum break-even cost per lead = ad spend × conversion rate × gross profit per customer ÷ total marketing costs.
Monthly figures exclude GST. Sales counts may be fractional expected values and are displayed to one decimal where needed; calculations use unrounded values. Break-even excludes overheads and tax. No repeat sales, lifetime value or organic leads are assumed. Undefined ratios display “N/A”.
From numbers to decisions
Revenue is one part
of the picture.
The useful question is whether the work you win can cover the cost of winning it, and still leave room for your business to grow.
Know what you need to win
You need 6 customers to cover $3,000 in monthly marketing costs, before overheads and tax.
Give every enquiry a fair chance
Your example assumes 15 customers from 60 leads. Lead quality, fast responses and consistent follow-up all influence that result.
Find the room to grow
Your break-even cost per lead is $125.00. Your expected $50 is below that level. That gives you a useful target to check against actual campaign performance.
Meet Maintain Media
A marketing partner
built for momentum.
We bring brand, performance, content and web together to help Australian businesses build their customer base.
From establishing your online presence to connecting you with qualified enquiries, the work starts with understanding your business and the customers you can serve.
Get to know Maintain MediaQualified means something specific.
We agree what a good lead looks like for your services, location and capacity.
Your presence and performance connect.
Campaigns, creative and landing pages work towards the same business goal.
Progress means customers won.
Track enquiries and the work they become, so the next decision is grounded in what happens.
The system behind the numbers
A connected path.
From first click to next customer.
Good lead generation brings the right message, the right people and the right follow-up together.
Understand the opportunity
Get clear on your offer, service area, ideal customer and capacity. Define the enquiries that are worth pursuing.
Reach the right people
Shape the message and channel around your market, with paid social, search and creative built around your offer.
Make enquiring easy
Connect campaigns to a focused form or landing page. Make the next step clear and route enquiries into your follow-up process.
Learn from the work you win
Track lead quality, customer conversions and acquisition costs. Use that feedback to improve the next round.
The capabilities to make it happen
One team.
The whole picture.
Start with what your business needs now. Build the next layer as you grow.
Brand &
Digital &
Performance
Paid social, paid search and SEO focused on reaching people who need what your business offers.
Meta Ads · Google Ads · SEO
Content &
Social
Useful, consistent content that builds recognition and keeps your business part of the conversation.
Content · Social · Audience
Web &
Development
Fast websites and focused landing pages that make it easy for interested people to take the next step.
Websites · Landing pages · Conversion
Your recommended mix depends on your goals, budget and starting point.Explore our services
You’ve raised your hand. What’s next?
Let’s make your
next move clear.
You’ve already introduced your business through our form. A conversation helps connect your goals with a practical starting point.
Talk through your business
Tell us about your services, your market and the kind of customers you want more of.
Check the assumptions together
Discuss your calculator inputs, lead quality, sales process and what a worthwhile return would look like.
Agree on a sensible starting point
Explore the right approach, the scope and the costs before deciding how to move forward.
Our lead generation guarantee
Get 10–20 extra leads.
In your first 30 days.
Or it’s free.
Let’s talk about your business and how we can help you turn more enquiries into customers.
Use our contact page to arrange a conversation, or call us directly.
Ready for your next step?Let’s talk about growth.Book a call